Duftmarketing Scent Marketing Lobby

Scent Marketing – Improve your ambiance

Everyday the average person makes thousands of decisions, many of them driven purely by impulse or emotion. These are influenced by many factors, including the often underestimated sense of smell. The smells we encounter not only help shape…
Damenhygiene Menstruationsprodukte Tampon Binden

A Shift in Menstrual Hygiene Product Accessibility

Menstrual and sanitary disposal products should not be a luxury. In some countries the treatment of feminine hyigne products is changing, Germany and Austria for example have recently reduced the tax on menstrual products such as tampons. In…
Scent Marketing Duftwolke

What is Scent Marketing?

Imagine the following situation: You are walking through a shopping centre on the weekend before Christmas. It is loud, crowded and you are flooded with impressions. You enter a shop and immediately notice the sweet smell of cinnamon and orange.…
Splash-Effekt Toilette mit Bakterien unter Lupe

The Plume Effect

The toilet facilities have various hygiene problems that are often overlooked at first glance. One of these problems is the so-called splash effect. Never heard of it? No problem, read on and learn more about it and how the "problem" can be…