Lian Bundi

The Science Behind Odor Neutralization

Understanding Odors

An odor is the interpretation that our brain makes of a reaction between molecules in the air and our sense of smell. These molecules enter our nose through the air we breathe, where they are recognized by specialized receptor cells called olfactory sensory cells and transmitted to the brain as electrical signals.

As already explained in our blog post on scent marketing, odor signals go directly to the limbic system. This is the part of the brain that processes emotions and stores memories. That’s why fragrances can trigger such strong reactions. It’s all the more important to consistently avoid unpleasant odors, as they also have an immediate negative effect and can be perceived as unhygienic.

How Does Odor Neutralization Work?

To eliminate odors, you must neutralize the molecules that cause them. Neutralization involves releasing specific molecules that chemically react with those of unwanted odors, creating new, odorless molecules in the process.

Why Are There Different Neutralization Formulas?

Not all molecules are the same, so there is no single neutralizer for all bad odors. Each type of odor consists of different molecular structures that require specific neutralization approaches.

The Four Main Categories of Odor Molecules

  • Organic acids: Created by decomposition processes and require basic neutralizers
  • Sulfur compounds: Typical of putrid odors, require oxidative neutralization
  • Ammonia compounds: Created during protein decomposition, are neutralized by acidic molecules
  • Fatty acids: Cause rancid odors and require special lipophilic neutralizers

We offer four different fragrances that neutralize the most common types of odors:

These are suitable for our AmbiCloud systems and ensure optimal effectiveness in various environments.

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